Anyone working in a theme park, museum, zoo or any other leisure environment is involved daily in creating
experiences. Yet now that everyone uses the term, clarity is needed. This book provides precisely that: a concrete,
applicable framework that unravels the concept of experience and distils it to its essence.

You’ll learn:

• the different forms and levels of experience
• the ingredients of a theme park experience
• insights helping you create layered, meaningful experiences

It includes:

• a practical checklist
• numerous international theme park examples
• two bonus chapters on strengthening experiences through effective marketing

Not working in the leisure sector? You will still find plenty of inspiration. After all, any organisation that interacts
with customers can benefit from a well‑designed experience — one that evokes emotion, creates lasting memories,
and encourages people to return.

- Hard cover 
- 360 pages 
- Foreword by Roland Mack (Europa-Park)
- Release: November 2026