"In the theme park world — and across the entire leisure sector — the term “experience” is used frequently. But what exactly is an experience? What layers does it consist of? And more importantly: how do you design a visitor experience that resonates, lingers, and encourages people to return? In Unravelling the Theme Park Experience, I analyse what truly shapes the visitor experience."
Henk Groenen, author
BOOK RELEASE NOVEMBER 2026
"This book introduces the “ingredients” of an experience, but leaves the “cooking” up to the parks themselves,
leaving them free to add their own flavouring."
Dr.-Ing. h.c. Roland Mack, Founder and Managing Partner Europa-Park